Power tool brands also have built-in market positions. Although some brands may choose to make new series, which are in different quality and price positions, in order to compete for more market share and give consumers more choices. For example, Bosch has a professional Blue series and a DIY Green series.

Some brands choose to only focus on specific markets they are good at. Such as Metabo and Milwaukee, which only provide tools for the high-end power tool market.

When purchasing power tools, it is important to choose suitable brands based on your needs. Nobody want to use DIY-grade tools for heavy-duty tasks - the process will be painful and potentially risky.

Generally speaking, power tools aimed at consumers worldwide fall into three ranges: consumer, prosumer/enthusiast, and professional grades, at increasing price points.

In China, power tools tend to be categorized as DIY, professional, and industrial levels.

Based on these Chinese classifications, let's take a closer look at the definition, capabilities, and example brands for each grade of power tools.

1. DIY Grade

DIY grade, also known as consumer grade power tools, boast advantages like low price, high cost-performance ratio, good portability and versatility.

They often come in eye-catching packaging. The working stability is relatively lower compared to professional models.

They are mainly used in scenarios where high precision and prolonged operation time are not required.

The target customers are general households. These tools are suitable for occasional repair jobs and simple DIY tasks, enabling users to tackle minor fixes by themselves, avoiding high labor costs.

• Black & Decker

Black+Decker, headquartered in Towson, Maryland, is a leading American manufacturer that has been producing power tools, hardware and home improvement products since 1910.

In 2010, it merged with Stanley Works to form Stanley Black & Decker.

As one of its wholly owned subsidiaries, Black+Decker targets DIYers and casual users with affordably priced tools.

While professionals may find more heavy-duty options elsewhere, Black+Decker's products offer decent quality and value for regular homeowners doing small projects and repairs. Focusing on accessibility and reliability, the brand provides entry-level power tool solutions to meet basic consumer needs.

• PARKSIDE

Parkside is a range of affordable power tools and accessories aimed at DIY enthusiasts and home users.

Parkside tools are sold in physical Lidl supermarkets thoughout Europe and online on Lidl's national websites.

Although Parkside tools do not have the durability or advanced features of professional-grade brands, they provide good value for casual users on a budget. The tools receive positive reviews for their performance given the low prices.

Parkside is owned by the German manufacturer Einhell Group, which also produces its own Einhell-branded power tools aimed at prosumers. While Einhell targets more advanced users, Parkside focuses on regular consumers. The two brands use incompatible battery systems.

• Bauer

Bauer is a known brand of power tools and hand tools marketed and distributed by Harbor Freight, a major American retailer of quality tools and equipment.

Founded in 1977 and headquartered in Calabasas, California, Harbor Freight operates over 1,100 retail stores across the United States. Bauer tools are available at Harbor Freight's various retail locations and offer consumers a wide range of options.

Although the exact manufacturer and origin of Bauer tools is unknown, they are produced by one of the leading manufacturers in the industry as per Harbor Freight's high standards.

Harbor Freight has its own quality assurance centers to ensure tools meet specifications before being sold.

Known for good value, Bauer tools are popular among budget-conscious hobbyists. Along with parent company Harbor Freight, Bauer has been serving American consumers for over 40 years as a reputable brand for quality, affordable power tools.

2. Professional Grade

Professional grade power tools are the most common and have the broadest market. At the same time, this segment faces the most intense competition in the power tool industry.

The design emphasizes adaptability to complex environments, while the working condition focuses on stability.

Professional tools feature high power, high RPM, long motor life, and the ability to withstand prolonged heavy-duty work.

In order to meet specific applications, professional tools have higher requirements for performance indicators compared to DIY grades. They are mainly used in construction, plumbing, building roads, decoration, woodworking, metalworking and other industries that demand heavy-duty performance.

• Dewalt

Dewalt is an iconic American power tool brand founded in 1924 and headquartered in the United States.

Originally known for manufacturing radial arm saws and other stationary woodworking equipment, DeWalt was acquired by Black & Decker in 1960.

In 1992, Black & Decker relaunched DeWalt as a professional-grade power tool line for the construction, manufacturing, and woodworking industries.

The "DeWalt Industrial Tool Company" quickly became popular with tradespeople due to the brand's reputation for rugged, durable tools suitable for heavy-duty use. While Black & Decker was previously associated with lighter-weight household tools, the DeWalt brand allowed the company to enter the professional market.

Now owned by Stanley Black & Decker, DeWalt remains one of the most recognized names in professional power tools in North America.

The brand is known for its signature yellow housing and expanded warranty service.

• Bosch

Bosch is a leading German brand, founded in 1886 and headquartered in Germany.

Bosch operates worldwide across multiple industries.In the power tool market, Bosch is a popular choice among both DIYers and professionals in Europe. However, the brand has a smaller presence in North America where it's better known for concrete and metalworking tools.

Bosch offers two main power tool lines - the green Bosch PowerTools for consumers and the blue Bosch Professional series for industrial users.

The green line features tools with plastic housings designed for lighter home and garden tasks. They emphasize ease of use and include accessories suited for novices, DIYers.

In contrast, the blue Bosch Professional tools have durable metal housings made for heavy duty use. Geared for professionals who use them extensively, they come with a 3-year warranty when registered online. The blue series represents Bosch's focus on performance, precision and reliability.

Bosch uses a naming convention starting with "P" for green consumer models and "G" for blue professional models. The letters indicate the tool type, by a model number. This clear branding helps buyers identify the right Bosch line for their needs. With two distinct product grades, Bosch provides power tools for everyone from occasional DIYers to full-time tradesmen.

• KYNKO

KYNKO is a premier Chinese manufacturer that has earned its reputation for professional-grade power tools comparable to industry leaders like Bosch and Makita.

KYNKO is extremely good at producing stone and granite working power tools.

Most stone factories in China uilize KYNKO's tools which are designed to withstand the rigors of stone working environments with excessive dust and water exposure. KYNKO is recognized as one of the top portable stone and granite power tool manufacturers in China.

With Made-in-China power tools now rivaling famous German and Japanese brands, KYNKO represents the rising sophistication of Chinese manufacturing. Its quality and capabilities make KYNKO a trusted choice for professional contractors worldwide seeking industrial-strength tools.

KYNKO has built an extensive global reach, exporting tools to over 70 countries across Europe, Asia, the Americas, Africa and beyond. As a factory, KYNKO not only promotes its own KYNKO branded power tools globally, but also engages in OEM partnerships with many major brands, striving to deliver excellent, competitive power tool products to markets around the world.

• Makita

Makita is a renowned Japanese power tool brand with a history spanning over 100 years. Founded in 1915, Makita has grown into a global manufacturer with production facilities in Japan, North America, Europe and beyond.

Makita produces both corded and cordless power tools catering to consumers, professionals and industrial users.

Most Makita tools sport the brand's iconic teal blue color. Makita tools stand out for their ergonomic designs, solid build quality, and innovative features.

They feel great to use and deliver the power to tackle demanding tasks quietly and efficiently. This focus on performance and usability gives Makita an edge over competitors.

In the European market, Makita also offers the distinct Makita MT sub-brand, identified by bright red/orange color schemes. As the name suggests, Makita MT tools have lower recommended retail prices compared to the standard Makita models.

3. Industrial Grade

Industrial grade power tools feature high technical complexity and excellent one-time job completion capabilities. They can provide high-precision solutions and maintain prolonged continuous operation with high accuracy and long working life.

The target customers are mostly professional factories or engineering construction teams. Industrial tools are primarily used in high-precision industries, such as industrial profile cutting machines and high-accuracy angle profile cutting.

• Milwaukee

Milwaukee Tool is a renowned American power tool brand with a history tracing back to the early 1900s. Originally founded in Milwaukee, Wisconsin, the company began supplying electric tools to the U.S. Navy in the 1930s.

Milwaukee became known for innovation, developing the first portable 1-handed drill and reciprocating Sawzall during the mid 20th century.

Milwaukee pioneered lithium-ion batteries for power tools in 2005 and connected Bluetooth tool technology. Today, Milwaukee is a subsidiary of Hong Kong's Techtronic Industries, giving it a global reach across the Americas, Europe and Asia.

Milwaukee is focused on delivering advanced performance and durability to boost productivity on the jobsite.

Its early roots in American manufacturing and continued investment in leading-edge R&D uphold. Milwaukee's reputation for high-quality, heavy-duty tools built to withstand tough conditions.

While no longer U.S.-owned, Milwaukee maintains its brand identity as a rugged, no-nonsense power tool innovator. Its tradition of groundbreaking solutions and reliability make Milwaukee a go-to brand for electrical, plumbing and mechanical trades worldwide.

• Metabo

Metabo is a leading German manufacturer of professional power tools, specializing in metalworking applications. Founded in the 1920s, Metabo is headquartered in Nürtingen and focuses on serving metal craftsmen and industrial users. Metabo is renowned for its high-performance grinding and sanding tools considered among the best in the industry.

All Metabo products are made in Germany at its Nürtingen factory using rigorous quality standards.

In 2018, a separate brand called Metabo HTP was launched in the US market. It has the slogan "Durability first". The letters HTP stand for "Hitachi Power Tools". Despite the similar name, Metabo HTP operates independently and uses incompatible battery systems from the main Metabo products.

• Festool

Festool is a premier German brand of power tools designed for professional woodworkers and painters.

Originally known as Festo, Festool has redefined the power tool industry with its integrated system-based approach and industry-leading dust extraction capabilities.

Festool tools come packed in stackable plastic systainer cases that double as mobile workstations. The tools feature interchangeable cords that fit every Festool device, and seamlessly attach to Festool vacuums for efficient dust extraction.

Based in Wendlingen as a subsidiary of TTS Tooltechnic Systems, Festool has cemented its reputation worldwide as a top brand for power tools aimed at perfectionist woodworking and painting professionals who demand dust-free high precision. Its innovative dust extraction and systainer system truly set Festool apart.

• Fein

The German company C. & E. Fein GmbH has a long and storied history as a manufacturer of high-quality power tools. Founded in 1867 by brothers Wilhelm Emil Fein and Carl Fein near Stuttgart, Fein pioneered many innovations in the power tool industry.

In 1895, the company invented the first hand-held electric drill, revolutionizing the way work could be done.

Over the ensuing decades, Fein continued to innovate, inventing the jigsaw in 1927.

Today, Fein is renowned worldwide for its high-end grinders, electric screwdrivers, and specialty tools like the Fein Multimaster. With over 150 years of experience developing ingenious power tools, Fein has cemented its reputation in Germany and globally as a premier manufacturer of precision, reliable tools for professional use.

• Hiliti

Hilti is a Liechtenstein-based multinational company that develops, manufactures, and markets products for the construction, building maintenance, energy and manufacturing industries.

Founded in 1941, Hilti pioneered the electro-pneumatic hammer drill and mechanical anchor system with the Hilti TE 17. It now has eight production facilities worldwide including in China, Mexico, Germany, Austria and Hungary.

Hilti is known for anchoring systems, fire protection systems, installation systems, measuring tools like laser levels, and power tools including hammer drills and saws. It concentrates on providing products to professional end users.

With the acquisition of the Austrian bst Brandschutztechnik Döpfl GmbH and its German sales subsidiary, Hilti has expanded its offering for fire-protection solutions for the energy and industry sector.

With over 75 years of experience developing innovative tools and solutions, Hilti has built a reputation for high-quality products and serves customers in the construction and industrial sectors worldwide.